Noble Beverages created the Pureau brand of water over 20 years ago. Since then, we’ve been proudly supplying Australians with the purest and best-tasting water available. Pureau is the only water that is 100% guaranteed to be completely free of chlorine, bacteria, fluoride, sodium and other impurities that are so prevalent in both tap and bottled water. Read more.
- Educating the public of the benefits of drinking purified water within a commodity driven springwater market
- Competing against global multinational chains including Coke and Schweppes
- Supply opportunities within Australia limited to the major supermarket Chains
- Increased home brand exposure of springwater products in supermarkets making shelf space harder to maintain
- Growing the brand outside of Australia
Key Successes Stories
- Growing revenue year on year between 5% – 10% for each of the last 5 years
- Maintenance of category leadership position in Coles and Woolworths with our own Pureau products despite multi-national category dominance.
- Develop new products under the Pureau brand such as Pureau Health fish oil supplements
- Opening markets in Asia and the middle east