The Mann&Noble – Nobles Pureau Story

Managed Since2006
Market coverageAustralia; Middle East; Parts of Asia
OwnerAustralian Beverage Holdings

About Pureau

Noble Beverages created the Pureau brand of water over 20 years ago. Since then, we’ve been proudly supplying Australians with the purest and best-tasting water available. Pureau is the only water that is 100% guaranteed to be completely free of chlorine, bacteria, fluoride, sodium and other impurities that are so prevalent in both tap and bottled water. Read more.

Key Challenges

  • Educating the public of the benefits of drinking purified water within a commodity driven springwater market
  • Competing against global multinational chains including Coke and Schweppes
  • Supply opportunities within Australia limited to the major supermarket Chains
  • Increased home brand exposure of springwater products in supermarkets making shelf space harder to maintain
  • Growing the brand outside of Australia

Key Successes Stories

  • Growing revenue year on year between 5% – 10% for each of the last 5 years
  • Maintenance of category leadership position in Coles and Woolworths with our own Pureau products despite multi-national category dominance.
  • Develop new products under the Pureau brand such as Pureau Health fish oil supplements
  • Opening markets in Asia and the middle east

Nobles Pureau

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