The Mann&Noble – SOS Story

Joined Since2016
Market coverage Australia, Asia, Turkey
OwnerFarmaceutici Dott. Ciccarelli s.p.a.
ChannelsPharmacy; Outdoor adventure stores

About SOS

S.O.S. Pelle is a multi-purpose soothing cream, based on natural active ingredients extremely delicate on the skin, but with dermatologically tested efficacy.

Key Challenges

  • Create a marketing plan and go to market strategy to deliver a successful launch in Australia
  • Presell in stock into retailers to minimise import risk
  • Translate the packaging and instructions to meet Australian standards
  • Supply chain would be critical, as would financing the raw materials to make the products
  • Local regulatory requirements and approvals
  • PR and social media campaigns in the country

Key Successes Stories

  • Obtaining a ranging in Priceline, Australia’s largest Pharmacy chain
  • Created a sales channel in Turkey in the largest grocery retailer
  • Managed the rebranding for the Australian market
  • Managed the PR for the launch
  • Run successful Facebook campaigns to drive sales
  • 100% delivery on time in full
  • Delivered significant growth to the Brand owners


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