The Mann&Noble – Touch in Sol Story

Managed Since2015
Market coverageAustralasia
OwnerTouch In Sol – Korea
ChannelsPharmacy; Department stores

About Touch In Sol

Through his company Bonne Co., Ltd., Sean Lim founded hip and fun cosmetic brands touch in SOL in response to the growing demand for skincare and makeup influenced by Korean pop culture. Launched in 2012, touch in SOL is the preferred makeup brand of K-pop celebrities and Korean fashion models due to its versatile palettes and colours. All Touch in Sol products are made in Korea.

Key Challenges

  • Create a marketing plan and go to market strategy to deliver a successful launch in Australia within 8 weeks of Christmas
  • Presell in stock into retailers to minimise import risk
  • Translate the packaging and instructions to meet Australian standards
  • Supply chain would be critical, as would financing the raw materials to make the products
  • Local regulatory requirements and approvals
  • PR and social media campaigns in the country

Key Successes Stories

  • Obtaining a ranging in Priceline, Australia’s largest Pharmacy chain
  • Managed the rebranding of Priceline for the Australian market
  • Repackaged product into Australian packaging when Korean product was received
  • Presold 3 months of Touch In Sol volume for the Christmas peak sales period prior to the stock arriving in Australia to reduce out of stock risk
  • Managed the PR for the launch
  • Run successful Facebook campaigns to drive sales
  • 100% delivery on time in full
  • Obtained significant coverage of TIS on Priceline’s internal Social media platforms to support the launch
  • Delivered significant growth to the Brand owners

Touch In Sol

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